WHY CADILLAC - ABOUT CADILLAC'S HISTORY

In 1954, Cadillac became the first carmaker in the world to standard-fit all models with power steering. Today, Cadillac’s EVs feature General Motor’s game-changing battery platform – Ultium.

In 1915, the first mass-produced V8 engine was introduced in all Cadillac models. Fast-forward and the 1964 Cadillac Series 62 Coupe combined style with power, boasting an all-new V8 engine with more horsepower and torque. Today, Cadillac’s commitment to style and power remains unwavering with global announcements across motorsport, Formula 1 and Cadillac V-Series. 

^{Cadillac V-Series models currently unavailable in Australia and New Zealand.}

The soaring tailfins of the 1959 Eldorado Biarritz were the epitome of postwar, jet-age optimism. LYRIQ’s vertical taillamps intensify the drama of the vehicle’s rear profile, paired with LED technology that elevates basic function into artful design.  

In the 1930s, Cadillac began embracing a more diverse audience. Today, Cadillac continues this ongoing commitment to service underrepresented communities and collaborates with BIPOC and LGBTQ+ artists to create inclusive brand experiences. 

Overseas vehicle shown. 

In 1959, the Cyclone concept car drew heavily from the groundbreaking and futuristic aerospace designs of the era. For Cadillac’s VTOL, the sky’s the limit: The Vertical Take-Off and Landing concept vehicle uses drone technology to fly passengers above the street. 

The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. For over a century, the Cadillac Crest has continued to evolve to reflect the changing times. The most recent streamlined, monochromatic version points toward Cadillac’s all-electric future.