Be Iconic Series

CADILLAC

BE ICONIC SERIES

MATT SULEAU

WATCH CHAPTER 1 - MATT’S JOURNEY 

Matt Suleau Trailer

CHAPTER I : MATT’S JOURNEY

MATT’S JOURNEY

Australian media personality Matt Suleau recently took an extraordinary journey to uncover the Cadillac difference firsthand.

Engaging with Cadillac's design and innovation visionaries, Matt delved into the rich history and evolution of this iconic brand. His exploration reveals a story that is as compelling as it is transformative—a story you won’t want to miss. 
Matt Suleau and Cadillac LYRIQ 2024

Overseas model shown. Local production model will vary.

“Cadillac’s story is one of constant evolution, the LYRIQ is just the beginning of a new chapter.”
Matt Suleau hand writing

Artist impression only. Not available for sale.
Cadillac sketches

Cadillac, a name synonymous with technological innovation, cultural influence, impeccable design, and elite performance, has embarked on a remarkable journey to introduce the all-electric LYRIQ to Australia and New Zealand. This journey is deeply rooted in the legacy of Cadillac, which began in the heart of Detroit, USA. 

The LYRIQ is a masterful fusion of performance, design, and engineering. Every superb detail has been meticulously crafted to inspire and elevate the driving experience at every turn. 

Cadillac, a name synonymous with technological innovation, cultural influence, impeccable design, and elite performance, has embarked on a remarkable journey to introduce the all-electric LYRIQ to Australia and New Zealand. This journey is deeply rooted in the legacy of Cadillac, which began in the heart of Detroit, USA. 

The LYRIQ is a masterful fusion of performance, design, and engineering. Every superb detail has been meticulously crafted to inspire and elevate the driving experience at every turn. 

DISCOVER THE LYRIQ

CHAPTER II: CADILLAC’S RICH HISTORY

CADILLAC’S RICH HISTORY
Cadillac's Rich History - Sketches

CADILLAC’S RICH HISTORY

Cadillac represents the pinnacle of American automotive craftsmanship and innovation, with a rich history dating back to 1902. Founded by Henry Leland and named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, the brand quickly established itself as a leader in automotive excellence. Cadillac was the first to introduce key advancements such as precision manufacturing, an electric self starter and the V8 engine, setting new standards for the industry.

Cadillac represents the pinnacle of American automotive craftsmanship and innovation, with a rich history dating back to 1902. Founded by Henry Leland and named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, the brand quickly established itself as a leader in automotive excellence. Cadillac was the first to introduce key advancements such as precision manufacturing, an electric self starter and the V8 engine, setting new standards for the industry.
A gallery of Cadillac's Rich History

“Cadillac has a legacy of innovation that goes back to the very beginning.”

CHRISTO DATINI

MANAGER, GM DESIGN ARCHIVE
Matt Suleau meets Christo Datini - Manager of the GM design archive

HOW LYRIQ CONTINUES THE LEGACY
Lyriq Interior

HOW LYRIQ CONTINUES THE LEGACY

The all-electric LYRIQ continues Cadillac's legacy of innovation and luxury by blending cutting-edge technology with the brand's signature design excellence.

As Cadillac's first fully electric vehicle, the LYRIQ represents a bold step into the future, offering a powerful driving experience. This vehicle maintains the brand's tradition of pushing boundaries while embracing the future of electric mobility.

The all-electric LYRIQ continues Cadillac's legacy of innovation and luxury by blending cutting-edge technology with the brand's signature design excellence.

As Cadillac's first fully electric vehicle, the LYRIQ represents a bold step into the future, offering a powerful driving experience. This vehicle maintains the brand's tradition of pushing boundaries while embracing the future of electric mobility.

DISCOVER THE INTERIOR

CHAPTER III: CADILLAC’S INFLUENCE ON CULTURE

CADILLAC’S INFLUENCE ON CULTURE

Be Iconic Series - Chapter 3 - Cadillac's Influence on Culture

THE CADILLAC OF PLAYLISTS
Listen to The Cadillac of Playlists on Spotify

Since its inception, Cadillac has left an undeniable mark on history and culture. More than just a car, Cadillac represents a symbol of aspiration and achievement, making iconic appearances in cinema, television and music.

Music and Cadillac are beautifully intertwined, with Cadillac being featured in some of the most era-defining songs. Tune in to the ultimate playlist celebrating Cadillac’s presence in music history.
Cadillac's Influence on Culture - Video

“Inspired by architecture, art, music, moves, the LYRIQ is more than just a car.”

MATT SULEAU

CADILLAC IN THE MOVIES

CADILLAC IN THE MOVIES

Cadillac has graced some of the finest films of the past century, embodying bold glamour and American luxury,
Cadillac cars have become Hollywood’s go-to iconic symbol. Take a look at some of our favourites!

Cadillac has graced some of the finest films of the past century, embodying bold glamour and American luxury,

Cadillac cars have become Hollywood’s go-to iconic symbol. Take a look at some of our favourites!

ONCE UPON A TIME IN HOLLYWOOD (2019)

1966 CADILLAC DEVILLE

1966 CADILLAC DEVILLE

TRUE ROMANCE (1993)

1974 CADILLAC FLEETWOOD ELDORADO

1974 CADILLAC FLEETWOOD ELDORADO

THE GODFATHER (1972)

 1940 CADILLAC FLEETWOOD SERIES

 1940 CADILLAC FLEETWOOD SERIES

FEAR & LOATHING IN LAS VEGAS (1998)

 1971 CADILLAC FLEETWOOD ELDORADO

 1971 CADILLAC FLEETWOOD ELDORADO
An Elite Sound System

AN ELITE SOUND SYSTEM

AN ELITE SOUND SYSTEM

The Cadillac-exclusive AKG Studio 19-speaker audio system uses cutting-edge tech such as Adaptive Volume and Surround Sound to give you an immersive audio experience. Whether it’s your favourite music, news, or podcasts, you’ll enjoy professional-quality sound like never before.

The Cadillac-exclusive AKG Studio 19-speaker audio system uses cutting-edge tech such as Adaptive Volume and Surround Sound to give you an immersive audio experience. Whether it’s your favourite music, news, or podcasts, you’ll enjoy professional-quality sound like never before.

EXPLORE THE LYRIQ

NEW CHAPTERS COMING SOON 

CHAPTER IV : CADILLACS ENGINEERING AND DESIGN

CHAPTER V: CADILLAC’S PERFORMANCE

CHAPTER VI: LOOKING TO THE FUTURE

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